Insight by Ten Boroughs
Cutting-edge data analytics
We help membership organisations understand the motivations of their members through bespoke surveys and custom-built data modelling. These methods can be applied to your entire membership, or to target groups.
This helps:
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Identify concerns within the membership to aid recruitment and retention.
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Streamline communication to members through clear profiles.
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Predict the likelihood of a member becoming a rep, or taking on a leadership role.
Our prices begin at £500 plus VAT per day.
Spotlight: Increasing member retention
Large membership organisations face a common challenge - understanding and communicating with members that are dispersed across the country and few opportunities to communicate directly with them. Off-the-shelf tools can help communicate at scale, but struggle to start conversations.
Insight by Ten Boroughs solved this problem with an AI-powered methodology that groups members by their social attitudes into unique personas.
We built profiles identifying key segments of the membership. We identified the members most likely to participate, to leave, and their future activists. Thanks to machine learning, we applied the results to the entire membership.
The new personas allowed our client to create bespoke campaigns, targeting messages to drive them to action.